With 16+ years of experience in digital strategy and marketing innovation, I help global brands unlock growth by blending human insight, data intelligence, and emerging technology.
My work spans EMEA markets, where I’ve led large scale omnichannel campaigns, CRM activations, and digital-first experiences for some of the world’s most recognized brands—P&G, Nestlé, Friesland, and Essity, among others.
I bring a unique mix of creative thinking, commercial acumen, and tech fluency—leading cross-functional teams to build emotional connections with customers and deliver measurable business results. From experiential BTL marketing to AI-powered personalization and end-to-end digital product launches, I focus on strategies that are bold, customer-centric, and outcomes-driven.
Curious by nature and driven by impact, I’m passionate about shaping the future of marketing through innovation, empathy, and smart technology.
Re-imagining how brands connect with people—blending data insights, digital-first strategies, and creativity to build emotional connection, loyalty and fuel business growth.
Planning and executing integrated campaigns across traditional BTL and digital channels to deliver consistent consumer experiences and drive measurable brand impact and growth.
Building and managing multinational cross-functional teams to foster innovation, collaboration, and successful project execution.
Leading digital product development from concept to launch—crafting design and branding, shaping pricing strategy, aligning with developers, and driving go-to-market success.
Creating data-driven CRM strategies and loyalty programs that strengthen customer relationships, build brand trust, and boost retention.
Using AI tools like Copilot and ChatGPT to create engaging content, automate workflows, and enhance marketing strategies through intelligent, data-driven technology solutions.